An excellent post by Beth Kanter, explaining why neither “Big Data” nor “Data Driven Management” will take us to organizational Utopia.
Our world is simply too complex for any simple minded, mechanistic approach to provide the “final solution”.
For sure, “Big Data” will deliver loads and loads of “interesting” correlations; however, very many of these will be spurious and lacking any kind of causality, nor will they carry any meaningful data for decision making.
Let’s focus on being “Data Informed”, not slaves under a mechanistic “Data Driven” paradigm!
[Thanks to Scott for the trigger!” 🙂 ]